Introducing The General
We are a busy up-market breakfast and lunch eatery with an extensive menu that includes a wide range of takeaway options to suit all tastes.
Multi-award-winning since 2017 (including Bay of Plenty’s Most Outstanding Café for 2017/18 and 2019/20), we’re prouder than ever in 2025 to blend current trends and innovative cooking techniques. Almost all of what we serve is made in-house, sourcing the best local produce from independent suppliers for individual ingredients.
We take pride in delivering high-quality food with a smile, day in and day out. At The General, we’re a passionate team that genuinely loves what we do—and the customers that make our eatery what it is!
Meet Ramesh & Chithra
Getting hungry?
Want to put us to the test? Come and join us for breakfast or lunch and find out for yourself just how great the The General menu is!
Our Coffee
At The General, every coffee you purchase gives a little to The Sheldrick trust in Kenya.
Our coffee roasters, Velvet Coffee, donates 40-cents per item directly to the trust.
For over 25-years, David & Daphne of The Sheldrick trust have worked tirelessly to help the wildlife & people of Kenya and surrounding areas by way of education, anti-poaching, orphans project, aerial surveillance, veterinary care and habitat restoration and retention.
By drinking coffee at The General, you are directly helping in the longevity of the elephant in Africa and its people.